Jump to content

Talk:Monster.com/Archives/2021

Page contents not supported in other languages.
From Wikipedia, the free encyclopedia


History

Early Years

Jeff Taylor contracted Christopher Caldwell of Net Daemons Associates to develop a facility in an NDA lab on a Sun Microsystems SPARCstation 5 where job seekers could search a job database with a web browser. The machine was moved to sit under a router in a phone closet in Adion (a human resources company owned by Taylor) when the site went live in April 1994.

Initially, the site was populated with job descriptions from the newspaper segment of Adion's business with the permissions of the companies advertising the jobs. Monster was the first public job search website on the Internet, the first public resume database in the world, the first to have job search agents or job alerts, and the first to develop a special area for executive-level positions. [1] It was the 454th site on the World Wide Web.

By 1996, The Monster Board had 669 total seeker accounts and launched Monster.co.uk, entering the European market. Later that year, the company issued a press release that was picked up and provided needed exposure to drive people to the website.

When TMP Worldwide acquired Adion, the site was moved into BBN Planet's web hosting facility where it grew from three SPARCserver 1000s to become the centerpiece of the globally distributed network it is today. For two years after being acquired by TMP, The Monster Board focused on creating co-branded career sites with partners like USA Today and Lycos. [2]

TMP went public in December 1996, with its shares traded on NASDAQ under the ticker symbol “TMPW.”

In 1997, The Monster Board Canada launched.

In 1998, TMP acquisitions expanded the Recruitment Advertising network. TMP became one of the largest recruitment advertising agencies in the world.

By 1998, there were 1.7 million total seeker accounts on The Monster Board. In June 1998, The Monster Board moved its corporate headquarters out of a small office above a Chinese restaurant in downtown Framingham, Massachusetts, to an old textile mill in Maynard, Massachusetts, that formerly housed Digital Equipment Corporation. By the end of the year, The Monster Board received approximately 5 million visitors per month and listed jobs from 50,000 employers.[3] The company invested USD $1 million in new servers at this time.[4]

In January 1999, The Monster Board became known as Monster.com after merging with Online Career Center, another of TMP Worldwide's properties. The first post-merger president of the new Monster.com business was Bill Warren, the founder of Online Career Center. By mid-1999, Monster.com’s resume database grew to 1 million.[5] The company launched Monster Talent Market 1.0, a service where independent contractors and other free agents could post their availability and be hired by employers on a contract basis.[6] Monster also began a partnership with America Online Inc. for USD $100 million, becoming the exclusive provider of online job listings on AOL’s properties.[7]

In 1999, Monster entered Singapore, starting the company’s online expansion in Asia.

2000-2016

By 2000, Monster grew to 11.9 million seeker accounts. In November 2000, seeking to attract additional job market levels, Monster bought JOBTRAK because it was used at thousands of heterogeneous college and university campuses. The 1987 peaceful conception of JOBTRAK by Jeff Wohlwend, who then brought in Dave Franey and the Ramberg family, gave birth to what is now the MonsterTRAK feature "for male and female students and alumni seeking jobs and career advice."

Recognizing that job hunting often leads to relocation, Monster launched Monstermoving.com in 2000 to provide consumers with the comprehensive resources necessary for a successful move. Additionally, the company launched iFair, a virtual career fair connecting high-tech seekers with employers, in recognition of the United States’ shortage of high-technology talent.

By 2001, Monster had nearly USD $1.5 billion in annual revenue and was a market-share leader with over 50% of the market in nearly every category.[8] Its resume database grew to over 10 million, and over 100,000 employers posted job openings on the site (included 800 members of the Fortune 1000).[9] Approximately 6 million unique visitors accessed the site 25 million times per month, with the average user visiting Monster.com once per week.[10] The site saw approximately 500 million page views per month, with most users viewing 25 to 30 pages.[11]

In January 2001, Monster.com launched ChiefMonster, an executive search service targeting high-level positions at the vice-president level and upward.[12]

In 2001, Monster announced several partnerships, including a print and online partnership with the Honolulu Star-Bulletin (now the Star-Advertiser), an agreement with ESPN to create a website for sports jobs, and an agreement with the U.S. Department of Labor to share listings and information with America’s Job Bank.[13]

In 2001, Monster acquired:

  • FastWeb, the United States’ largest site for college scholarship funding sources at the time[14]
  • Jobline International, Europe’s leading online professional search company[15]
  • Technology companies Hiring-Tools and Simpatix[16]
  • Career site FlipDog, which was considered the number three online job search site[17]

On December 27, 2001, Yahoo! acquired HotJobs.com.[18]

TMP Worldwide was added to S&P 500 Index in 2002. By that time, Monster had grown to 30.8 million seeker accounts.

As the official online career management services sponsor of the 2002 Olympic Winter Games and 2002 U.S. Olympic Team, Monster had a strong presence at the 2002 Olympic Winter Games in Salt Lake City.

In April 2002, Monster purchased the Jobs.com URL and trademark for USD $800,000.[19] Founder and Chairman Jeff Taylor was quoted as saying "Jobs.com is a desirable URL.”

In 2003, Monster Government Solutions began a partnership with the U.S. Department of Defense to expand the distribution of jobs within the U.S. Army, Air Force, and Naval Reserve. TMP Worldwide changed its corporate name to Monster Worldwide, Inc. and began trading under the new NASDAQ ticker symbol "MWW" in 2003.

In 2004, Monster Worldwide, Inc. acquired Military Advantage, Inc., the operator of Military.com, for USD $39.5 million in cash.[20] in an effort to increase foothold in the domestic public sector.[21] At the time, Military.com had over 3 million members.[22] That same year, Monster acquired German website jobpilot in an effort to expand in Germany and Central Europe.

Monster was the official online career management sponsor of the 2004 U.S. Olympic Team.[23] On June 9, 2004, the company announced Team Monster, comprised of athletes representing 5 different Olympic sports who achieved athletic excellence while maintaining professional career aspirations.[24] One of Monster’s own employees, Jimmy Pedro, qualified for the fourth consecutive time for the U.S. Olympic Judo Team in 2004 and served as the captain of Team Monster.[25] Other Team Monster members included U.S. Olympic swimmer Lenny Krayzelburg, women’s wrestler Patricia Miranda, U.S. Olympic Fencing team member Keeth Smart, and badminton competitor Kevin Han.[26] One Team Monster athlete, Lenny Krayzelburg, was showcased in television spot[27] as a part of Monster’s existing advertising campaign, “Portraits,” developed by Deutsch, Inc. of New York.[28] The spot debuted in July and aired leading up to, and throughout, the 2004 Athens Olympic Games.[29] The company created the first-ever career management website designed exclusively for U.S. Olympic athletes and hopefuls, Team USAnet, a joint effort between Monster and the United States Olympic Committee (USOC).[30]

In August 2005, founder Jeff Taylor left Monster to create Eons.com. Monster acquired JOBKOREA, the largest recruitment site in South Korea.[31]

In 2006, Monster grew to 87 million seeker accounts. The company won the Webby Award for Best Employment Website.[32] Also in 2006, Monster introduced a new HR lifecycle product, the Talent Management Suite, targeted towards small businesses and mid-size companies.[33]

In April 2007, Monster named Sal Iannuzzi as chairman and CEO.[34]

In May 2007,[35] Monster launched its first (NA and EU) Mobile services offering Mobile job search and career advice.[36]

In 2007, Career Ad NetworkTM launched, transforming client jobs postings into targeted media campaigns.[37]

In January 2008, Monster acquired Affinity Labs for USD $61 million.[38]

In July 2008,[39] Monster acquired Trovix, a semantic job search engine, for USD $72.5 million. Monster indicated that it planned to replace their job search and candidate matching with Trovix's technology.

Additionally in 2008, Monster acquired a 50% stake in News Corps’ CareerOne, one of Australia’s largest job sites at the time.[40] The company also launched Monster Video Profile, which allowed employers to incorporate streaming video into job postings.

By 2009, Monster grew to 144.5 million seeker accounts.

In February 2010, it was announced that Monster would acquire its rival, HotJobs, from Yahoo! for USD $225 million. HotJobs was shut down in favor of Monster.com, and Yahoo would establish a traffic sharing agreement with Monster as well.[41]

Also in February 2010, Monster launched 6Sense®, a new, patented semantic smart search technology designed to produce better matches for employers and candidates.[42]

In 2011, Monster launched its SeeMore® product, applying 6Sense® semantic smart search technology to candidate data in the cloud. (source)

In 2011, with Iannuzzi still at the helm, the company's stock was rated the worst performing stock of the year.[43]

On May 12, 2012, after a 2-year drop in MWW's shareprice, Monster shares were up 20 percent, having rallied since CEO Sal Iannuzzi told an investor conference early in March 2012 that the company was considering "strategic alternatives." That bump, however, did not last.

On September 17, 2013, Monster.com launched a new feature allowing companies to include an "Apply with Monster" button on job listing pages.[44]

In February 2014, Monster vacated a location in Maynard, MA and relocated an estimated 600 employees to a 74-acre campus in Weston, MA. This ended a 15.5 year tenure in Maynard.

In 2014, the company acquired startups TalentBin and Gozaik, which both focused on recruiting through social media.[45] That same year, Monster grew to over 200 million seeker accounts.

On November 4, 2014, Iannuzzi's tenure as CEO ended. During his time at the company's helm, its stock value declined by over 90% and it lost 93% of its market capitalization, falling from USD $5.5 billion when he was named CEO to under USD $400 million when he departed.[46] Shares of Monster.com jumped 12% in pre-market trading with the announcement of his departure.[47]

In 2016, Monster and the National Job Corps Foundation for Youth Opportunities formed a partnership to support current and future Job Corps students with career development training and job placement, with a goal of training more than 5,000 students.[48]

On June 8, 2016, Monster.com announced its acquisition of San Francisco-based startup Jobr, a job-finding app the company described as a Tinder (app) for jobs.[49]

In late June of 2016, Monster released a new set of employer brand and transparency capabilities in partnership with kununu.[50] The new solutions included: kununu Employer Branding profiles, company profiles on Monster, branded job templates on Monster, and post-apply candidate surveys on Monster.[51]

Acquisition by Randstad

On August 9, 2016, Monster was acquired by Randstad Holding, an Amsterdam-based human resources and recruitment specialist, for USD $429 million in cash.[52] Following completion of the transaction on November 1, 2016[53], Monster’s shares were delisted from the NYSE, where they were traded under the ticker symbol 'MWW.’ Randstad indicated that Monster would continue to operate as a separate and independent entity with their own brand following the acquisition.[54] At the time of the acquisition, Monster was active in 40 countries and had approximately 50,000 employers in its database.[55]

On October 26, 2016, Monster’s Board of Directors announced that they unanimously rejected a partial tender offer made by MediaNewsGroup, Inc. (“MNG”) the previous day to acquire up to 10% of the outstanding shares of common stock of Monster at a price of USD $3.70 per share.[56] In a press release, Monster shared that the Board rejected MNG’s offer for the following reasons:

  • “MNG's partial tender offer only offers $3.70 per share for approximately 10% of the outstanding shares of Monster common stock.” [57]
  • “MNG's partial tender offer is both illusory and is subject to a multitude of conditions that serve MNG's interests, not those of Monster's stockholders.”[58]
  • “Based upon the price of Monster's shares before the announcement of the Randstad Holding nv (AMS: RAND) ("Randstad") transaction, the blended value of MNG's partial tender offer would be far less than Randstad's all-cash offer of $3.40 per share.”[59]
  • “Transaction expected to close shortly after Randstad tender offer expires on Friday, October 28, 2016, assuming a majority of outstanding shares is tendered.”[60]

On the same day, October 26, 2016, the European Commission cleared the pending acquisition of Monster by Randstad, securing the final regulatory approval needed.[61]

In November 2016, Monster announced the promotion of Mark Stoever to Chief Executive Officer effective December 1, 2016.[62] Stoever joined Monster in July 2005 and previously served as Monster’s President and Chief Operating Officer. He succeeded Tim Yates, who served as Monster’s CEO for two years.[63]

2016 Onward

In November 2017, as a part of a new alliance, Monster India was tapped to act as an interface among students, colleges, and recruiters by empowering institutions approved with AICTE. This comprised students from various streams: engineering and technology, applied arts and craft, hotel management and catering, management, pharmacy, and architecture and town planning.[64]

In March 2017, Susan Fallon, Vice President of Global Strategy and Business Development for Monster Government Solutions, testified before the Labor-HHS Subcommittee of the U.S. House of Representatives with former U.S. House of Representatives Labor-HHS Appropriations Subcommittee Chair Jack Kingston about the impact of the Job Corps’ career technical education services on bridging the skills gap.[65] "We've learned over time that small and large businesses across the nation trust their Job Corps centers and Job Corps graduates to meet their talent needs," Fallon said in the hearing.[66]

On January 31, 2018, Monster announced it would divest from its APAC business in order to focus on business in North America in Europe.[67] Monster sold its business in India, South East Asia, and the Middle East to Quess Corp Limited.[68]

In February 2018, Bob Melk joined Monster as Chief Commercial Officer.[69] Prior to February, Melk was the President of Dice for nearly two years.[70] That same month, Monster appointed Jonathan Beamer, formerly of SolarCity, as Chief Marketing Officer, as well as Chris Cho, formerly of TMP Worldwide, as Chief Product Officer.[71]

Later in February 2018, Monster announced the formation of its new, six-person Staffing and Recruiting leadership team, led by Penny Queller, Senior Vice President and General Manager, Staffing and Recruiting.[72] The team overseen by Queller included over 70 Monster employees focused on growing the company’s staffing and recruiting business unit.[73]

On May 10, 2018, Monster announced the appointment of Scott Gutz as Chief Executive Officer, effective July 2, 2018.[74] Before joining Monster, Gutz served as Chief Executive Officer of Amadeus North America, Inc.[75]

On October 8, 2018, Monster announced the appointment of Steve DeLisle as Chief Technology Officer, effective October 22, 2018.[76] Prior to Monster, DeLisle was Vice President of Engineering, Watsom Commerce and Supply Chain at IBM.[77]

In 2019, Monster globally launched Monster Studios, a native app that allows talent acquisition, recruitment, and HR teams to record, edit, and publish video job descriptions from their smartphones.[78] Monster first announced Monster Studios in late 2018, and by early 2019, 100 customers in the U.S. and over 200 customers across Europe participated in a beta program.[79]

By 2020, Monster grew to be the largest job portal in Singapore, with over 80,000 new jobs posted.[80] The company also promoted Claire Barnes to Senior Vice President, Global Human Resources. Barnes previously served as Monster’s Vice President of Human Resources.

In fall 2020, Monster announced sweeping changes to its benefits and global work policies in response to the COVID-19 pandemic.[81] Changes included: a new Global Flexible Work policy, Care.com enhanced benefits, a loaner laptop pilot program, 2 self-care days and one Monster Family Time day, a free membership to Calm, a new employee resource group for parents and caregivers (PAC), free online resources for employees’ children, and a new policy to end all internal meetings 5-10 minutes early.[82]

References

  1. ^ https://www.encyclopedia.com/economics/encyclopedias-almanacs-transcripts-and-maps/monstercom source
  2. ^ https://www.encyclopedia.com/economics/encyclopedias-almanacs-transcripts-and-maps/monstercom source
  3. ^ https://www.encyclopedia.com/economics/encyclopedias-almanacs-transcripts-and-maps/monstercom
  4. ^ https://www.encyclopedia.com/economics/encyclopedias-almanacs-transcripts-and-maps/monstercom
  5. ^ https://www.encyclopedia.com/economics/encyclopedias-almanacs-transcripts-and-maps/monstercom
  6. ^ https://www.encyclopedia.com/economics/encyclopedias-almanacs-transcripts-and-maps/monstercom
  7. ^ https://www.wsj.com/articles/SB944142741542408963
  8. ^ https://www.encyclopedia.com/economics/encyclopedias-almanacs-transcripts-and-maps/monstercom
  9. ^ https://www.encyclopedia.com/economics/encyclopedias-almanacs-transcripts-and-maps/monstercom
  10. ^ https://www.encyclopedia.com/economics/encyclopedias-almanacs-transcripts-and-maps/monstercom
  11. ^ https://www.encyclopedia.com/economics/encyclopedias-almanacs-transcripts-and-maps/monstercom
  12. ^ https://www.encyclopedia.com/economics/encyclopedias-almanacs-transcripts-and-maps/monstercom
  13. ^ https://www.encyclopedia.com/economics/encyclopedias-almanacs-transcripts-and-maps/monstercom
  14. ^ https://www.onrec.com/news/news-archive/monstercom-acquires-fastweb-082001
  15. ^ https://www.onrec.com/news/news-archive/monstercom-closes-acquisition-of-jobline-international-ab-082001
  16. ^ https://www.encyclopedia.com/economics/encyclopedias-almanacs-transcripts-and-maps/monstercom
  17. ^ https://www.encyclopedia.com/economics/encyclopedias-almanacs-transcripts-and-maps/monstercom
  18. ^ https://web.archive.org/web/20080713214826/http://yhoo.client.shareholder.com/press/timeline.cfm
  19. ^ https://www.ecommercetimes.com/story/17356.html
  20. ^ https://www.military.com/about-us/press-release/2004/monster-worldwide-announces-strategic-interactive-acquisition.html
  21. ^ https://www.wsj.com/articles/SB107944843863356745
  22. ^ https://www.military.com/about-us/press-release/2004/monster-worldwide-announces-strategic-interactive-acquisition.html
  23. ^ https://www.businesswire.com/news/home/20040609005725/en/Monster-Supports-U.S.-Olympic-Team-Sponsorship-with-Formation-of-Team-Monster-Jimmy-Pedro-Four-Time-Olympian-in-Judo-and-Team-Monster-Captain-Qualifies-for-2004-U.S.-Olympic-Team
  24. ^ https://www.businesswire.com/news/home/20040609005725/en/Monster-Supports-U.S.-Olympic-Team-Sponsorship-with-Formation-of-Team-Monster-Jimmy-Pedro-Four-Time-Olympian-in-Judo-and-Team-Monster-Captain-Qualifies-for-2004-U.S.-Olympic-Team
  25. ^ https://www.businesswire.com/news/home/20040609005725/en/Monster-Supports-U.S.-Olympic-Team-Sponsorship-with-Formation-of-Team-Monster-Jimmy-Pedro-Four-Time-Olympian-in-Judo-and-Team-Monster-Captain-Qualifies-for-2004-U.S.-Olympic-Team
  26. ^ https://www.businesswire.com/news/home/20040609005725/en/Monster-Supports-U.S.-Olympic-Team-Sponsorship-with-Formation-of-Team-Monster-Jimmy-Pedro-Four-Time-Olympian-in-Judo-and-Team-Monster-Captain-Qualifies-for-2004-U.S.-Olympic-Team
  27. ^ https://www.tmcnet.com/usubmit/2004/Jul/1060715.htm
  28. ^ https://www.businesswire.com/news/home/20040609005725/en/Monster-Supports-U.S.-Olympic-Team-Sponsorship-with-Formation-of-Team-Monster-Jimmy-Pedro-Four-Time-Olympian-in-Judo-and-Team-Monster-Captain-Qualifies-for-2004-U.S.-Olympic-Team
  29. ^ https://www.tmcnet.com/usubmit/2004/Jul/1060715.htm
  30. ^ https://www.businesswire.com/news/home/20040609005725/en/Monster-Supports-U.S.-Olympic-Team-Sponsorship-with-Formation-of-Team-Monster-Jimmy-Pedro-Four-Time-Olympian-in-Judo-and-Team-Monster-Captain-Qualifies-for-2004-U.S.-Olympic-Team
  31. ^ https://markets.businessinsider.com/news/stocks/monster-worldwide-acquires-korean-online-recruitment-leader-jobkorea-co-kr;-strategic-transaction-expands-companys-global-footprint-and-asia-pacific-presence-1000852670
  32. ^ https://www.marketscreener.com/quote/stock/MONSTER-WORLDWIDE-11113/news/Monster-Worldwide-Monster-Wins-the-Webby-Award-for-Best-Employment-Web-Site-Monster-Career-Advice-214020/
  33. ^ https://www.marketscreener.com/quote/stock/MONSTER-WORLDWIDE-11113/news/Monster-Worldwide-Monster-Introduces-Talent-Management-Suite-to-Help-Companies-Recruit-Hire-and-R-321172/
  34. ^ http://phx.corporate-ir.net/phoenix.zhtml?c=131001&p=irol-newsArticle&ID=983993&highlight=
  35. ^ http://info.monster.co.uk/
  36. ^ https://web.archive.org/web/20080705113159/http://m.monster.co.uk/
  37. ^ https://www.chieflearningofficer.com/2007/03/21/monster-worldwide-launches-career-ad-network-to-enable-recruitment-advertising-across-the-web/
  38. ^ https://www.mercurynews.com/2008/01/04/monster-buys-s-f-web-operator-affinity-for-61-million/
  39. ^ http://seekingalpha.com/article/88450-monster-worldwide-q2-2008-earnings-call-transcript?page=-1
  40. ^ https://www.smartcompany.com.au/finance/economy/monster-and-news-create-giant-online-employment-company-to-take-on-seek/
  41. ^ https://www.businesswire.com/portal/site/home/permalink/?ndmViewId=news_view&newsId=20100203006871&newsLang=en
  42. ^ https://www.marketscreener.com/quote/stock/MONSTER-WORLDWIDE-INC-4236912/news/MONSTER-WORLDWIDE-TechAmerica-Taps-the-Power-of-Monster-s-Semantic-6Sense-Search-Technology-to-Acc-13399105/
  43. ^ https://money.cnn.com/galleries/2011/markets/1106/gallery.worst_stocks_markets_in_depth/10.html
  44. ^ http://ceoworld.biz/2013/09/17/monster-com-follows-linkedin-and-indeed-com-by-launching-apply-with-monster-button
  45. ^ https://techcrunch.com/2014/02/24/monster-acquires-talentbin-and-gozaik/?guccounter=1
  46. ^ https://ycharts.com/companies/MWW/chart/#/?startDate=&endDate=&stockListId=&format=real&stockListSymbol=&calcs=include:true,id:price,,id:market_cap,include:true&zoom=10&securities=include:true,id:MWW,,&quotes=&recessions=false&units=&maxPoints=778&chartView=&splitType=single&scaleType=linear
  47. ^ https://www.marketwatch.com/story/monster-worldwide-names-new-ceo-2014-11-04
  48. ^ https://www.monster.com/about/a/monster-and-job-corps-testify-before-congress-on-importance-of-bridging-skills-gap
  49. ^ https://techcrunch.com/2016/06/08/monster-snaps-up-tinder-for-jobs-app-jobr/
  50. ^ https://www.prnewswire.com/news-releases/monster-unveils-employer-branding--transparency-solutions-300289160.html
  51. ^ https://www.prnewswire.com/news-releases/monster-unveils-employer-branding--transparency-solutions-300289160.html
  52. ^ https://techcrunch.com/2016/08/08/randstad-buys-monster-for-429m-as-recruitment-consolidation-continues/
  53. ^ https://www.randstad.ca/workforce360-trends/press-releases/press-releases/randstad-completes-the-transaction-to-acquire-monster-worldwide/
  54. ^ https://www.randstad.ca/workforce360-trends/press-releases/press-releases/randstad-completes-the-transaction-to-acquire-monster-worldwide/
  55. ^ https://techcrunch.com/2016/08/08/randstad-buys-monster-for-429m-as-recruitment-consolidation-continues/?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAKPuc2cMS4B0mULq7Rm240X6A6-aOf1Sgr6fDOlL8BFvyn2v49FaXvAGOO6oxcHuOD-5C1QL0VIoMQgODGyCKReHZ-ZZRYryf8VhuGVezINe1XTLeKllb8qjVIU7vF3502ZzXQ-g1KvwhlA3L25BKKK4n7HzP9S-R_okNiNkq_EG
  56. ^ https://www.monster.com/about/a/Monster-Worldwide-Rejects-MediaNews-Groups-Partial-Tender-Offer
  57. ^ https://www.monster.com/about/a/Monster-Worldwide-Rejects-MediaNews-Groups-Partial-Tender-Offer
  58. ^ https://www.monster.com/about/a/Monster-Worldwide-Rejects-MediaNews-Groups-Partial-Tender-Offer
  59. ^ https://www.monster.com/about/a/Monster-Worldwide-Rejects-MediaNews-Groups-Partial-Tender-Offer
  60. ^ https://www.monster.com/about/a/Monster-Worldwide-Rejects-MediaNews-Groups-Partial-Tender-Offer
  61. ^ https://www.monster.com/about/a/Monster-Worldwide-Rejects-MediaNews-Groups-Partial-Tender-Offer
  62. ^ https://www.monster.com/about/a/Monster-Appoints-Mark-Stoever-CEO
  63. ^ https://www.monster.com/about/a/Monster-Appoints-Mark-Stoever-CEO
  64. ^ https://economictimes.indiatimes.com/jobs/aicte-signs-a-mou-with-monster-india/articleshow/61542931.cms?
  65. ^ https://www.monster.com/about/a/monster-and-job-corps-testify-before-congress-on-importance-of-bridging-skills-gap
  66. ^ https://www.monster.com/about/a/monster-and-job-corps-testify-before-congress-on-importance-of-bridging-skills-gap
  67. ^ https://www.monster.com/about/a/Monster-APAC-Gulf-Quess
  68. ^ https://www.monster.com/about/a/Monster-APAC-Gulf-Quess
  69. ^ https://www.prnewswire.com/news-releases/monster-continues-to-strengthen-leadership-team-with-addition-of-chief-commercial-officer-300643403.html
  70. ^ https://www.prnewswire.com/news-releases/monster-continues-to-strengthen-leadership-team-with-addition-of-chief-commercial-officer-300643403.html
  71. ^ https://www.businesswire.com/news/home/20180220005437/en/Monster-Staffing-and-Recruiting-Business-Unit-Strengthened-by-Monster-Leadership-Team
  72. ^ https://www.businesswire.com/news/home/20180221005898/en/Staffing-Industry-Veteran-Penny-Queller-Builds-Team-to-Grow-Monster-Staffing-and-Recruiting-Business-Unit
  73. ^ https://www.businesswire.com/news/home/20180221005898/en/Staffing-Industry-Veteran-Penny-Queller-Builds-Team-to-Grow-Monster-Staffing-and-Recruiting-Business-Unit
  74. ^ https://www.monster.com/about/a/monster-hires-ceo-scott-gutz
  75. ^ https://www.monster.com/about/a/monster-hires-ceo-scott-gutz
  76. ^ https://www.prnewswire.com/news-releases/monster-announces-steve-delisle-as-chief-technology-officer-300726596.html
  77. ^ https://www.prnewswire.com/news-releases/monster-announces-steve-delisle-as-chief-technology-officer-300726596.html
  78. ^ https://www.monster.com/about/a/Monster-Studios-Global-Launch
  79. ^ https://www.monster.com/about/a/Monster-Studios-Global-Launch
  80. ^ https://www.businesswire.com/news/home/20201123005846/en/Monster-Is-Now-the-Largest-Job-Portal-in-Singapore
  81. ^ https://www.linkedin.com/pulse/how-were-supporting-working-parents-monster-claire-barnes/?trackingId=e4wwKIh5QHKBAgAj8sz1cA%3D%3D&fbclid=IwAR1n-gerXPoScLkdHS0G5of07oWRfdjp-vv8xQydvm7BwjCoPNoBDC9BiYk
  82. ^ https://www.linkedin.com/pulse/how-were-supporting-working-parents-monster-claire-barnes/?trackingId=e4wwKIh5QHKBAgAj8sz1cA%3D%3D&fbclid=IwAR1n-gerXPoScLkdHS0G5of07oWRfdjp-vv8xQydvm7BwjCoPNoBDC9BiYk

Company Brand

Monster focused on building its brand recognition early on, guided by CEO and founder Jeff Taylor.[1] The company spent approximately $45 million on branding in 1999, with 65% budgeted for television.[2] Monster’s ads ran over 500,000 times in 1999, and Monster.com was the most-visited job search website by the end of that year.[3]

“When I Grow Up” Ad

Monster.com debuted its first network TV campaign during Super Bowl XXXIII in 1999. The spot, “When I Grow Up” (also known as “Kids”) was created by Mullen. It asked job seekers, "What did you want to be when you grow up?" The spot resulted in 2.2 million job searches within 24 hours; increasing website traffic by 450%.[4] According to AdAge, "Before the Super Bowl, Monster.com's traffic was running at about 1.5 unique visitors per month. For the remainder of 1999, it averaged 2.5 million visitors per month."[5]

The spot was named ad of the year by Ad Age.[6] It was the only commercial named to Time magazine's list of the "Best of Television 1999." The ad has been recognized as one of the greatest Super Bowl ads of all time by the likes of Business Insider[7], Forbes[8], Time[9], Fortune[10], Sports Illustrated[11], Yahoo! Sports[12], Men’s Journal[13], The Chicago Tribune[14], PC Mag[15], Athlon[16], and Stadium Talk[17]. In 2002, a USA Today poll of 25,000 readers identified the ad as one of the top 10 most popular television commercials of the last 25 years.[18]

Brand Development from 2000 Onward

Monster’s 2000 Super Bowl ad featured an adaption of the Robert Frost poem “The Road Not Taken.”[19] Monster.com reported over 4.4 million job searches on the day after the Super Bowl, compared to 1.7 million the day prior.[20] The company continued advertising every year through Super Bowl XXXVIII in 2004.

In 2001, the company planned to spend USD $70-75 million on building its brand in Europe.[21] Through a partnership with ESPN, Monster received advertising time on ABC Sports’ college football Bowl Championship Series.[22]

At one time, the company owned two blimps, which it flew over major sporting events.[23] Over the years, Monster invested in being present at major events from Mardi Gras to the Daytona 500.[24] The company’s now-retired mascot, Trumpasaurus, previously attended such events and even ran in marathons.[25] The company advertised via television, infomercial, and radio, among other formats.[26]

In July 2014, Monster revealed its new identity with a new logo, a new font, and a stronger purple.[27] In 2019, Monster allocated between 10-20% of its media dollars back into traditional TV advertising, a major shift after taking a break top-of-the-funnel brand advertising for a decade.[28]

MonsterEM2021 (talk) 04:41, 9 February 2021 (UTC)

References

  1. ^ https://www.encyclopedia.com/economics/encyclopedias-almanacs-transcripts-and-maps/monstercom
  2. ^ https://www.encyclopedia.com/economics/encyclopedias-almanacs-transcripts-and-maps/monstercom
  3. ^ https://www.encyclopedia.com/economics/encyclopedias-almanacs-transcripts-and-maps/monstercom
  4. ^ https://www.encyclopedia.com/economics/encyclopedias-almanacs-transcripts-and-maps/monstercom
  5. ^ https://adage.com/videos/monstercom-when-i-grow-up/971
  6. ^ https://adage.com/videos/monstercom-when-i-grow-up/971
  7. ^ https://www.businessinsider.com/most-unforgettable-super-bowl-commercials-best-super-bowl-ads-ever-cindy-crawford-2018-2
  8. ^ https://www.forbes.com/sites/kimberlywhitler/2018/01/21/the-best-superbowl-ads-experts-explain-which-are-touchdowns-and-why/?sh=325666d42d66
  9. ^ https://time.com/4653281/super-bowl-ads-commercials-most-influential-time/
  10. ^ https://fortune.com/2016/02/06/five-best-super-bowl-ads/
  11. ^ https://www.si.com/nfl/2019/02/03/best-super-bowl-commercials-ever-watch-most-famous-all-time-video
  12. ^ https://sports.yahoo.com/best-super-bowl-ads-time-frogs-darth-vader-151716039.html
  13. ^ https://www.mensjournal.com/entertainment/13-best-super-bowl-commercials-ever/
  14. ^ https://www.chicagotribune.com/entertainment/tv/ct-ent-super-bowl-commercials-best-of-all-time-20190131-story.html
  15. ^ https://www.pcmag.com/news/32-unforgettable-tech-super-bowl-ads
  16. ^ https://athlonsports.com/overtime/20-best-super-bowl-commercials-all-time#6
  17. ^ https://www.stadiumtalk.com/s/best-super-bowl-commercials-all-time-f7c652c68cb14f52
  18. ^ https://adage.com/videos/monstercom-when-i-grow-up/971
  19. ^ https://www.encyclopedia.com/economics/encyclopedias-almanacs-transcripts-and-maps/monstercom
  20. ^ https://www.encyclopedia.com/economics/encyclopedias-almanacs-transcripts-and-maps/monstercom
  21. ^ https://www.encyclopedia.com/economics/encyclopedias-almanacs-transcripts-and-maps/monstercom
  22. ^ https://www.encyclopedia.com/economics/encyclopedias-almanacs-transcripts-and-maps/monstercom
  23. ^ https://www.encyclopedia.com/economics/encyclopedias-almanacs-transcripts-and-maps/monstercom
  24. ^ https://www.encyclopedia.com/economics/encyclopedias-almanacs-transcripts-and-maps/monstercom
  25. ^ https://www.encyclopedia.com/economics/encyclopedias-almanacs-transcripts-and-maps/monstercom
  26. ^ https://www.encyclopedia.com/economics/encyclopedias-almanacs-transcripts-and-maps/monstercom
  27. ^ https://www.monster.com/about/a/monster-announces-commercial-availability-of-new-products-new-brand-0701
  28. ^ https://digiday.com/marketing/monster-com-going-back-tv-advertising-decade/