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Background

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Childhood friends A-Plus and Tajai met Phesto and Opio in school.[1] In early 1990s they gained popularity among dedicated hip hop fans as part of Hieroglyphics, a group they formed with other childhood friends, including Del the Funky Homosapien and Casual.[2] Tajai, Opio, Phesto, and A-Plus later formed their own group, which went through several name changes. However, by 1992, they settled on the name Souls of Mischief.[1][3] With A-Plus discovering an affordable recording studio, the group had the chance to practice and learn recording techniques, gaining significant experience by the time they started recording their demo tape.[4] "I can't overstate how blown away we were by the Souls of Mischief's demo", said DJ Stretch Armstrong.[5]

In February 1992, Souls of Mischief and other members of Hieroglyphics chose to attend the Gavin Seminar, a gathering of music industry executives and A&Rs in San Francisco. The group sneaked into the hotel where the seminar was held, and started freestyling, blocking the entrance to the main elevator.[1] According to Hieroglyphics member Casual, later that day he received calls from numerous record labels.[6] Several of the labels, including Elektra, Jive, and Big Beat, were interested in signing Souls of Mischief.[7] A bidding war ensued between Big Beat and Jive. After eight months of negotiations, an independent label Big Beat lost to a bigger Jive Records.[8] With the assistance of Opio's stepfather, attorney Michael Ashburne, the group negotiated an unprecedented deal: Jive allowed them to retain the publishing rights.[1]

Release and commercial performance

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93 'til Infinity was released on September 28, 1993,[9][10][11] by Jive Records.

93 'til Infinity was a commercial success.[12]

Critical reception

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Professional ratings
Review scores
SourceRating
AllMusic[13]
Christgau's Consumer GuideA−[14]
Encyclopedia of Popular Music[15]
RapReviews9.5/10[16]
The Rolling Stone Album Guide[17]
The Source[18]

References

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  1. ^ a b c d Davies, Sam (June 20, 2023). "How Souls Of Mischief's 93 'til Infinity' inspired a new future for hip-hop". DJ Mag. Retrieved September 30, 2023.
  2. ^ Batey, Angus (November 25, 2013). "20 Years On: Souls Of Mischief's 93 'Til Infinity Revisited". The Quietus. Retrieved September 28, 2023.
  3. ^ Smith 2013, at 26:42.
  4. ^ Smith 2013, at 32:19; 32:42.
  5. ^ Smith 2013, at 33:51.
  6. ^ "Hip-hop pioneers coming to South Lake Tahoe". Tahoe Daily Tribune. June 29, 2007. Retrieved October 1, 2023.
  7. ^ Smith 2013, at 1:04:26.
  8. ^ Smith 2013, at 1:06:20; 1:09:23.
  9. ^ Auerbach, Evan (September 25, 2013). "The Choice Is Yours: 10 Great Rap Release Dates Of The 1990s". NPR. Retrieved September 28, 2023.
  10. ^ Drake, David (June 18, 2013). "Great Days In Rap Album Release History". Complex. Retrieved September 28, 2023.
  11. ^ Williams, Jaelani Turner (August 2, 2023). "Watch Souls of Mischief Deliver New Bars Over Classic "'93 'til Infinity" On Red Bull Spiral". Okayplayer. Retrieved September 28, 2023.
  12. ^ Hess 2009, p. 270.
  13. ^ Huey, Steve. "93 'Til Infinity – Souls of Mischief". AllMusic. Retrieved September 15, 2011.
  14. ^ Christgau 2000, p. 291.
  15. ^ Larkin 2006, p. 621.
  16. ^ Simelane, Vukile (January 4, 2005). "Souls of Mischief :: '93 Til Infinity :: Jive/Zomba". RapReviews. Retrieved September 15, 2011.
  17. ^ Sarig 2004, p. 760–761.
  18. ^ Johnson, Brett (June 1993). "Record Report: Souls of Mischief – '93 'til Infinity". The Source. No. 45. p. 69.

Works cited

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