User:BillyMyGoat/olimire

OLIMIRE vs, SEO

For Organizations

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it "ranks", the more searchers will visit that site.

The OLIMIRE approach often involves using keyword combinations which are not presently important but may be in the future as a result of bad press, smear campaign, critiques, email chain letter and so forth. The most obvious contingency being the names of key individuals in an organization who may not necessarily have a high public profile now, but may be thrust into the limelight if named (rightly or wrongly) in a scandal, accident or other unfortunate event.

A prudent OLIMIRE strategy will include profile pages for key personnel on the corporate website. These may be inconspicuous but they cannot be orphaned. In other words they need to be linked somehow to the outside world in a way that search engines can index them. Profiles should also be posted on other sites such as community and professional organizations, blogs, forums and the like. By expounding on the positive and noble aspects of the individual, the OLIMIRE strategist will somewhat mitigate the effects of future smear campaigns by diluting the libelous search engine results with accurate biographies and accounts. Even if the libel cannot be immediately removed or diluted from high rankings, at least there will be some balance. Unfortunately, many believe that “where there is smoke there is fire”, so it is best to have the libel removed as soon as possible.

In the case where there is substance to the claims about a scandal, the organization can quickly modify the preexisting profile page for the individual to "distance" itself from the person by announcing resignations, dismissals etc.

For Individuals

It takes many years to build a resume and reputation. Naturally anyone considering employing, partnering or contracting with an individual in any substantial way is going to “Google him” (or her). The first search conducted will probably be the person’s name and the name of his or her most recent business or employer. The efficiency, availability and reach of Google has in a few short years permitted a person’s enemy to turn the victim’s greatest vocational asset into a liability; that asset being their resume or CV (curriculum vitae). In the case of an innocent victim this is a bad thing but where the allegations have basis in fact, it is in fact a good thing. Many crimes have been averted due to the dissemination of information about a convicted child molesters who have moved into new communities, for example. It appears at this time that the adage “you can’t make an omelet without breaking some eggs” applies.

OLIMIRE™ is a trademarked acronym