User:I'llbeyourbeach/sandbox/JJJJound
JJJJound (/dʒ.aʊnd/, JA-wund) is the alias used by Montréal-based designer and fashion journalist Justin R. Saunders for his eponymous personal image-based blog, started in 2006, that has now lent its name to Saunders' design projects and studio: which have produced apparel, shoes, and accessories.
Blog
[edit]The blog JJJJound (originally at jrsrules.blogspot.com, now hosted on jrsrules.com) was started as 'MAYBE SOMEDAY' in 2006 as a way for Saunders, in his words, to "contextualize my ideas".[1][2] In 2008, Saunders elected to remove all text from the website and make it into a scroll of endless colour coordinated images; he has termed each of these individual images as a 'mood' and the blog as a whole as a 'mood board'.[1]
The image curationary nature of JJJJound set it apart in the midst of an era of rising popularity of blogs.[2][3] Grailed writes that JJJJound provided the concept of a "wordless blog" and one focused on image curation before social networks such as Tumblr and Instagram normalised and popularised it.[2]
The blog's popularity sky-rocketed after it transformed itself into a mood board. After gaining a following in the period after 2008, JJJJound came to be recognised as one of the important voices on contemporary men's wears online.[3][2] In this time, Saunders himself was employed as a fashion journalist by The New York Times for T Magazine, to cover men's fashion.[2]
Design studio
[edit]- ^ a b Kevin Wong (2020-09-04). "JJJJOUND Is a 21st Century Entrepreneur". HYPEBEAST. Retrieved 2020-10-14.
- ^ a b c d e Marc Richardson (2019-10-14). "What is JJJJound?". Grailed. Retrieved 2020-10-14.
- ^ a b Ira Tassouli (2019-11-28). "JJJJOUND, SPORTY & RICH AND THE RISE OF THE MOODBOARD". Business & Arts. Retrieved 2020-10-15.
The website stood out and started receiving attention around 2008, when he removed all text from it and officially transformed it into a personal "mood board"—which he insists it still is to this day, with updates being referred to as "new moods".